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Thank you very much, Mr. Chairman.
My name is Douglas Barrett. I am the chair of the board of directors of the Canadian Television Fund. With me is Valerie Creighton, the fund's president.
[Translation]
To her right is Mr. Stéphane Cardin, Vice-President, Strategic Policy Planning at the Canadian Television Fund and
[English]
Kathy Corcoran, our director of research.
[Translation]
To my left is Mr. Michel Carter, Vice-Chairman of the CTF board's finance committee. He is also the former chair of of the finance committee, and, most notably, an independent director of the CTF board.
[English]
I understand we have ten minutes this morning. Do I have it correctly that you have in front of you the English version of our remarks?
You may notice, just from the weight of our brief, that it will run long. We've been furiously editing it down to meet your shortened time requirements. If certain passages aren't read out as we go by, we'd like you to read them later.
Thank you very much for giving us the opportunity to appear before you this morning. This is an important moment in the controversy that has arisen in the past couple of weeks. As you know, there has been much press coverage in recent weeks focusing on allegations that the fund is a broken institution, calling for a complete restructure of what we are and what we do. From our perspective, we don't think the fund is the real issue before the committee at this time. But I'll come back to that in my closing remarks.
For the record, while we certainly believe the CTF can and should improve, we believe it's a healthy and strong organization, definitely not broken, as some have suggested. The CTF has evolved and will continue to evolve, transform, and improve itself on an ongoing basis.
As a practical matter, the CTF is a well-governed and well-managed institution. It is both program-effective in service delivery and cost-effective on the administrative side. It manages a considerable amount of public and private funding to the highest degree of fiduciary standards. It operates under broad policy guidelines contractually imposed, and under program objectives set by the Department of Canadian Heritage. Its results are subject to close scrutiny, and it is repeatedly found to be performing well in periodic examinations and reviews.
All of these statements are supported by the facts. We are pleased to be able to review these facts with you today.
The CRTC, as you know, first proposed the establishment of the cable production fund, the fund's predecessor, in 1994. It was established as a privately incorporated non-profit corporation. Once the policy supervision of the fund was transferred in 1996 to the Department of Canadian Heritage from the CRTC, the fund has operated under a series of contribution agreements with the department.
The contribution agreements contain approximately ten overriding policy directions that govern our operations. We have a list of them in the document we have provided to you. These policy directions look simple and straightforward to administer, but they are not. They are quite complex, and require a tremendous amount of expertise to figure out how to implement. That's why the CTF's governance structure was intended from the outset to bring the very best industry expertise to the table in the original CRTC public notice.
A 20-member board of directors governs the CTF, with nominees representing numerous stakeholder groups. The largest group of seats on the board is held by the department itself, with five. Until recently, the board included senior officers from both Shaw and Vidéotron, who have participated in our board meetings for a number of years.
Good governance practices require conflict of interest management. Currently there are six directors on the board who are independent of any commercial connection with the television business. Together, the independent directors form a permanent independent committee that supervises and monitors an extensive conflict of interest policy.
In addition, and perhaps most importantly, all of the substantive policy and financial decisions of the board must be passed by a double majority of the independent board members and of the remaining stakeholder board members.
Mr. Chairman, I have been a corporate lawyer for over 30 years and a partner in a major Bay Street law firm for over 20 years, so I think it's safe to say that I know a little about corporate governance. I can assure you that the governance practices of the CTF match or exceed the best governance practices found in Canada's biggest public companies.
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So after the tax credits, the Canadian Television Fund is the largest funder of television production in Canada. In 2005-06 the CTF invested more than $249 million in Canadian production, creating 2,276 hours of quality new programming. In the past 10 years, the CTF has supported over 4,000 projects, contributed $2.2 billion in funding to the production of Canadian television, which has triggered $7.4 billion in production budgets.
This activity has generated more than 23,000 hours of Canadian content delivered in prime time to hundreds of millions of viewers. In 2004-05 the CTF distributed $251 million in funding, which supported $841 million in production, generating an estimated 22,400 full-time jobs.
In terms of return on investment, the CTF is far-reaching and impressive. In 2005-06, every dollar invested triggered $3.50 of production value. And these television productions are made in every region of Canada, developing both a creative and technical professionalism throughout the country.
Our funding is delivered by a rules-based program, including the market-driven broadcaster performance envelopes that we call BPEs and the special initiatives program. And importantly, in both of these programs the funds are paid directly to independent producers.
The BPE program was launched in 2004-05 and its intent was to provide a greater degree of funding predictability to both the broadcasting and production communities, which had been oversubscribed for a number of years. It was also intended to drive audience success by encouraging broadcasters to choose and support productions that would generate large audiences. The program supports under-represented genres on Canadian television in both official languages and prime time in the genres of drama, documentary, variety and performing arts, and children's and youth programming.
The envelopes themselves are based on four performance factors, including audience success, historic access to the fund, above-average licences by the broadcasters, and regional production licences.
In 2005-06, 65 broadcasters were allocated envelopes, which in turn supported 383 new productions.
In our special initiatives program, these programs include development, burgeoning French language outside of Quebec, and aboriginal languages. The latter two are on a selective basis to ensure regional and linguistic support, access, and programming.
With respect to audiences, since the early 1990s the number of new broadcast licences and programming distribution undertakings going to air in Canada has exploded exponentially. At the same time, according to Nielsen, the amount of viewing to television has changed little in comparison.
Despite an increased competitive environment, several Canadian programs have received more profile and attention than ever before, including many programs funded by the CTF. For example Little Mosque on the Prairie recently premiered on CBC with an average audience of over two million viewers. Subsequent airings of the program have stabilized with over one million viewers. Trailer Park Boys has a very strong recognition in the country and is consistently one of the top programs on Showcase.
Degrassi: The Next Generation is a cult hit in Canada, particularly among teens. It is on the verge of nearing syndication in the U.S.
Da Vinci's Inquest, currently in syndication in the U.S., draws three million to four million viewers per week, often winning its time period, and is now aired in over 100 countries around the world.
In the category of children and youth programming, nine of the top fifty programs in Canada among kids two to eleven are funded by the CTF.
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With less competition from American sources and less fragmentation of audiences, the Quebec market has had tremendous success with its domestically-produced content. The CTF continues to play a very important role in sustaining the dominant position of Canadian-produced content in this market. Based on viewers aged two and up, 10 out of the top 25 regularly scheduled programs in the Quebec francophone market were funded by the CTF, including
Le coeur a ses raisons,
Annie et ses hommes and
Casino.
Additionally, several successful CTF-funded French-language productions have won international acclaim, such as Insectia or L'Odyssée de l'espèce, or have been successfully sold nationally or internationally as formats. They include Un gars, une fille exported to more than 30 markets around the world and the first Quebec television program to be adapted in the United States. There is also Le coeur a ses raisons, which was recently sold in France, and Rumours, sold in English Canada and abroad.
As for critical acclaim, in 2005 almost half, that is 38 out of 75 Gemini Awards, were given to CTF-funded productions including, in English, Making the Cut, The Eleventh Hour and Beethoven's Hair. CTF-funded French-language productions received even greater critical acclaim. In 2005, almost two-thirds or 48 out of 74 Gémeaux Awards were received by CTF productions including Annie et ses hommes, Rumours and Ramdam.
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Timely, consistent funding is crucial to the operation of the CTF, and its ability to support the Canadian television production community as mandated and required. As such, it has been the practice of the BDUs, as per CRTC circular 426, to make monthly contributions to the CTF. The entire CTF financing model is based on monthly cash flow injections from BDUs and payments from the Department of Canadian Heritage, combined with reserves and other contributions. CTF payments to producers happen throughout the year, according to the guidelines, and are critical to develop, maintain and complete Canadian productions.
The recent announcement and action of withholding CTF contributions by Shaw Communications and Videotron are significant and may have a potentially devastating impact on the Canadian production community, especially as April-September is the traditional production cycle and broadcast cycles—requiring new Canadian content—begin in September.
Deeply concerned about the industry's ability to manage a dramatic reduction at this critical time, the board has approved a financial plan that will enable the CTF to maintain financial support to all eligible productions for the remainder of fiscal 2006-2007, ending on March 31. This will ensure that all projects currently in application will continue to be processed and all genres will receive equitable treatment.
The following demonstrates the true impact on the CTF's funding due to the reduction in funding by Shaw and Videotron: for fiscal 2006-2007 the total funding reduction is $24,900,000, net funding reduction, after recoupment revenues, unused BPE funds and reserves, is $10 million. For fiscal 2007-2008 the funding reduction from Shaw and Videotron will be $62,600,000 plus $10 million in reduced interest revenue and deficit recovery costs, for a total shortfall of $72,600,000.
This reduction of $72.6 million, representing a decrease of 27% from the CTF's 2006-2007 budget level, is estimated to result in a loss of $165 million in production volume in the English market and of $81 million in the French market, for a total loss of $246 million. This will lead to the loss of several thousand jobs in all sectors of the film and television production industry.
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At the outset of our presentation I suggested that the real issue before the committee is not the state or performance of the CTF. We understand Shaw and Vidéotron have concerns about the fund. Some of these concerns are principled, and some relate to commercial interests. They're not alone in having issues with our decisions. Given all of the interests at the table—broadcasters, producers, BDUs, and so on—it would be a surprise if this were not the case. What sets Shaw and Vidéotron apart, however, is that they have related BDU operations that contribute to the CTF, and this gives them a significant financial lever with which to pursue their particular interests.
From the outset in 1994, the girders underlying the CTF's structure have required us to make our decisions in a manner that is completely free from the overriding financial interests of any particular stakeholder, group, or corporate interest. The job is to address the issues in the best interests of the broadcasting and production system as a whole and indeed in the interests of all Canadians.
The public policy considerations that led to the creation of the CTF came from the Broadcasting Act and the commission, from the work of parliamentarians such as yourselves, and from successive ministers of Canadian Heritage and their departmental officials.
We think the real question here today is who is to be primarily responsible for determining and designing the appropriate structures for supporting television production in this country with public resources? Is it to be Parliament, its ministers and officials, plus the mandated regulator, or is it to be private stakeholder groups with financial levers driving the debate?
We all understand that the television landscape is changing and that there are major new challenges to face. The CTF is looking forward to working through those challenges with the Department of Canadian Heritage and the minister and with all of our other stakeholder groups, in the way we always have in the past. This will surely involve change. Nevertheless, the CTF has proven itself to be an incredibly flexible and adaptive organization, and in this respect alone has been an innovative and outstanding public policy instrument for the Government of Canada and for all Canadians.
Mr. Chairman, you asked us to make a series of recommendations, and they are part of this presentation, but if I were to read them out to you, we would be well beyond our time period, so we leave them with you for your consideration.
Thank you very much for giving us the opportunity—
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Sure. Thank you very much for that opportunity.
We understand there's an ambiguity within the CRTC regulatory environment that makes the annual payment provisions of the BDU regulations enforceable while the monthly payment requirements of the CRTC circular are apparently somewhat less enforceable. To address this issue, we recommend that the applicable provisions of the BDU regulations be amended so that they include all of the necessary payment requirements currently included in the circular.
Secondly, we see the BDUs, because they are contributors to the system, as having an important role in the debate. Because we are an operational agency that operates under direction from the Department of Canadian Heritage, we think that policy debate should be at what we call the “big P” ministerial level. So we are recommending that the minister establish a form of funders council, which would meet each time the department signs a contribution agreement with the fund, to give the minister input and the government input on the policy directions that we would receive in the contribution agreement. We think this is a more appropriate forum at which to have that dialogue than is the operational level at which we work.
We believe it is time to add an additional seat to the board for direct-to-home satellite providers. As you may know, there's been one seat alone for the satellite providers and three for the cable operators, and for some time it's been apparent that as the contribution of the DTH providers rises, it's not appropriate to continue with a single seat. So we do feel that it's time to add that additional seat.
Finally, we recommend the establishment of a nominating organization to represent the interests on the board of all of the BDUs. Apart from the CBC-SRC, we do not have and do not believe it is appropriate to have dedicated corporate seats on our board. All our seats are held through trade organizations, such as the CAB, the CFTPA, and so on.
The CCTA is dissolving formally this August, and there needs to be a replacement organization that would nominate the BDU representatives to the board. Otherwise their entitlement to sit on the board will evaporate, and notwithstanding all that's gone on in the past few weeks, we welcome their participation on the board. The quality of the contribution made by the BDU directors—there are four of them—over the entire course of the history of the fund has been of a very high calibre, and we would like to see them back at the table.
Thank you very much, Mr. Chairman.
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Yes. I think the short answer is that prior to 2004-05 we had a situation where the general policy guidelines of the fund had to be agreed upon by both our board and the Telefilm Canada board, and this two-board structure created a great deal of confusion. The direction at the time was to transfer to the fund all responsibility for policy-making at the program level in television, so there's now only one board. Our staff was considerably reduced, and we now focus on research—the policy-making at the level we work at and guideline preparation and so on. We have entered into a services agreement with Telefilm, and Telefilm does the file application processing and all of the paperwork and so on.
The money is ours. The cheques are ours. But the paper processing is provided to us by Telefilm.
And by the way, to my personal surprise, the negotiations with Telefilm went extremely well, and the operating relationship that occurs on a day-to-day basis functions quite well, from our perspective.
The other thing is that we beefed up the role of the independent committee considerably in that process. We've refined the processes for selecting independent directors, and we've expanded the role of the independent directors and introduced this double-majority concept that we spoke of earlier.
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When the fund began there was no satellite distribution, so no contributions were made to the fund by satellite distributors and the only representation on the board came from cable operators. With the dawn of the satellite era and the commencement of contributions from the satellite side, we introduced one seat.
The satellite side has grown dramatically and now represents, I'm not sure if I have this exactly correct, roughly 40% of the overall contributions we receive. So our sense is that there's a proportionality issue, and we think the satellite guys should be at the table.
I'd also say that the current seat that is available to the satellite distributors has never been filled, and that has to do with the fact that the two satellite operators have not agreed with one another as to who should sit on our board. The addition of a second seat gives some relief to that, so it's a beneficial result to a logical step.
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I was going to start off by saying I'm not a lawyer, but of course I am.
As I understand it, the full panoply of the commission's enforcement powers is available to enforce breaches of the regulations. The status of a circular as a policy document has not, as I understand it, been tested.
Now, there's conflicting legal advice on this, but I'm aware that there's a view out there that the legal obligation, the absolute obligation, is annual payment, and the monthly obligation is something else. I would just say that all of the BDUs have paid monthly for a decade or more—12 years—and have remained current and have been good and faithful partners to us, and nobody has raised this issue before.
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I've been trying to get a sense from Shaw and Vidéotron of the exact nature of the cause of this public spectacle. The first comments I heard from Shaw was that they didn't like
Trailer Park Boys. I thought it was kind of rich that a cable giant is getting hoity-toity about low-brow entertainment, but that might just be me personally.
Then there was the issue of accountability and their lack of voice, and yet they have a place on the board and we understand the board has been reconstituted.
Then it became an attack on CBC, a very clear and in-your-face attack on our public broadcaster saying they did not want to be part of anything that had to do with CBC. Yet when I'm looking at how the money is distributed, CBC doesn't get any money directly. It goes to independent production.
Then there's $100 million from the federal government. The argument that certainly could be made is why would any federal money be going to support private broadcast? Does the $100 million that's put in by the federal government offset what ends up in independent production that ends up on SRC or CBC?
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In terms of the $100 million, your question is really whether that is enough? The problem with the production of Canadian television in this country is that it is very difficult for the broadcaster to make that production and get a return on investment because of the challenge we have in building our audiences as compared to audiences for American programming.
The broadcasters do face a difficulty in the cost to produce, promote, and broadcast these entities and get some return on investment. That's where the fund steps in to play that role.
Is it enough? We know that prior to the broadcaster performance envelope system, the fund was oversubscribed by about 50% in terms of the volume of activity out there that could be supported, but the broadcaster performance envelopes at least have given more predictability to the system. Broadcasters are not given the money; producers apply to us. They are issued the cheques. They produce the program. They have to have a broadcast licence to come to us.
In terms of the CBC and to try to answer the question, yes, Shaw and Vidéotron have made it very clear they don't like the fact that 37% of the money in the fund is allocated to the CBC envelope. Historically, the CBC has always been able to not access the fund directly, but producers who come to the fund who have CBC as their broadcaster have been able to access that money to get those programs on the CBC.
The question of the 37% we inherited. This was not something the board of this organization had any influence over in terms of the policy direction. That's a requirement of our contribution agreement, so we are stuck with that. Can it be reviewed? Sure. But I think it's important to note that producers who apply to us.... The CBC is our major public broadcaster. They do a lot of Canadian programming in terms of the drama especially, and in prime time, so producers tend to go to the CBC to try to get a licence to get their show on the air. Historically, the CBC has technically often accessed more than 37% of the fund, so I think that number was picked as a model to try to give some semblance to their ongoing access.
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Thank you, Mr. Chairman.
Thank you to all the witnesses. We appreciate your testimony today.
Certainly I'm an optimist, and I'm very optimistic that the fund is going to continue and that things will be negotiated. I'm very supportive of Canadian broadcasting, and I know you have played an important role in that, so thank you. We appreciate your contribution.
I want to get a little bit of clarification. There's been a lot of talk as to what should be done at this point to try to get things moving. I know the discussions continue, and there are obviously some sensitivities on both sides, on the corporation side as well as on the fund side. Obviously both of you find yourselves in a little bit of an impasse, and I certainly am optimistic that things can be resolved.
I'm looking for a little bit of clarification. There have been calls for the minister to cut off the broadcasting licences to Shaw Cable and to Vidéotron. I know the minister doesn't have the authority—I should double-check. Is it your understanding as well that the minister doesn't have the ability to cut off the broadcasting licences of those two companies?
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Thank you, Mr. Chair. Claire and I spoke earlier. We'll go first, and they'll go next. We have separate remarks, but we think they're related, so we'll kick it off.
Good morning, Mr. Chair and members of the standing committee. My name is Guy Mayson. I'm the president and CEO of the Canadian Film and Television Production Association, the CFTPA. With me today is Mario Mota, the association senior director of broadcast relations and research.
I want to start by saying we applaud the standing committee for initiating this emergency study on the Canadian Television Fund and thank you for inviting us to share our views about the critical importance of the fund to the continued existence of the Canadian independent television production industry.
Make no mistake, the CTF is an essential component of the Canadian broadcasting system.
The CFTPA, as I think you know, represents the interests of almost 400 companies engaged in the production and distribution of English-language television programs, feature films, and interactive media products from all regions of the country. Our member companies are significant employers of Canadian creative talent and assume the financial and creative risk of developing original content for Canadian and international audiences.
What exactly do the producers do? It's still a question, it seems. We develop the project. We structure the financing. We hire the creative talent and crews to help turn stories into programs, control the exploitation of the rights, and deliver the finished product. We create high-quality programming in the financially risky genres of drama, comedy, documentary, kids, and performance programming—what the CRTC calls priority programming.
We also create content for new digital platforms. Every day we provide Canadian television viewers with the choice of a Canadian perspective on our country, our world, and our place in it. As such, the independent production sector plays a vital role in the Canadian broadcasting system, as recognized in the Broadcasting Act.
In addition to the central role that independent television producers play in advancing Canadian broadcasting policy objectives, producers contribute significantly to Canada's economy and are responsible for a considerable portion of the more than $4.5 billion in production activity in Canada, which sustains over 120,000 direct and indirect full-time jobs annually.
I’m sure this committee shares our serious concerns about Shaw Communications' and Vidéotron's threats to withhold required payments to the CTF. We cannot stand idly by, and we believe this committee, the government, and the CRTC cannot stand idly by and watch some cable companies unilaterally destroy an entire industry by dictating the terms by which they will or will not live up to their regulatory obligations.
While the CFTPA was very pleased with last week's announcement from the CTF that it will continue to support all eligible productions for the 2006-07 year, we are very concerned about an anticipated reduction in the CTF's 2007-08 budget and program allocations as a result of Shaw's and Vidéotron's actions. The considerable uncertainty surrounding funding for television projects beyond 2006-07 is already having a major negative impact on projects and development and in terms of international financing. What we're hearing increasingly right now is that broadcasters, not knowing what kind of money they have to spend, cannot green-light any project, so there is a growing urgency to this issue.
In the CFTPA's view, Shaw's and Vidéotron's actions are unacceptable and irresponsible, and if allowed to continue would set a dangerous precedent that would have long-term repercussions not only with respect to the future viability of the CTF but with respect to the integrity of the CRTC's licensing and regulatory authority.
If left unchallenged, Shaw's and Vidéotron's threats to stop their required contributions to the CTF will have a devastating impact on the CTF, on Canadian television production, and on the independent production and creative sectors, resulting in the loss of thousands of jobs.
Section 29 and section 44 of the CRTC's broadcasting distribution regulations require medium and large cable distribution undertakings and direct-to-home satellite TV distribution undertakings, hereinafter referred to as BDUs, to contribute a fixed percentage of their gross annual revenues derived from the broadcasting services to the CTF. Further, CRTC's circular number 426 sets out the guideline that these BDUs make their payments on a monthly basis. It's pretty clear, I think.
Given the seriousness of the situation, the CFTPA has asked the CRTC to immediately put Shaw and Vidéotron on notice that their threat to discontinue supporting the CTF financially would put their cable distribution undertakings and Shaw's DTH satellite TV undertaking in contravention of the broadcasting distribution regulations.
Should Shaw and Vidéotron not make their contributions on a monthly basis, we believe that they would be violating, at minimum, the spirit of CRTC's circular number 426.
We have urged the CRTC to take whatever steps are necessary to ensure that Shaw and Vidéotron comply with the regulations and the circular.
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Let's not forget the origins of BDU contributions to Canadian television production. In 1993 the CRTC held a structural hearing to review the evolving communications environment. One result from the hearing was the identification of a need to provide “aggressive encouragement to the production and distribution of more and better Canadian programming”.
The commission called for comments on what form a new funding mechanism should take. The Canadian Cable Television Association proposed at the time the creation of a new fund financed with contributions from the cable industry, which would provide top-ups to the licences paid by broadcasters to independent producers for certain types of under-represented programs.
Reaction to the proposal by most parties was generally favourable, so the CRTC accepted it, with some modifications. Cable companies benefited greatly, because they were able to keep 50% of subscriber fee increases tied to capital expenditures. The arrangement was slated to sunset that year. Some cable companies have tried to undo that initiative ever since, and Shaw and Vidéotron's actions are another attempt to achieve that goal.
Over the years, cable companies asked for and won the right to direct up to 40% of their contributions to help fund their community channels. DTH satellite TV distributors were later permitted to allocate 0.4% of their contributions to support small-market conventional television stations in lieu of performing program deletion. The CFTPA was alarmed by proposals made at the CRTC’s recent review of its regulatory framework for over-the-air television that any additional financial contributions that BDUs might be required to make should be taken from their existing mandatory contributions to Canadian programming production.
In our view, it is time for the CRTC to restore the full 5% BDU contribution to independently administered funds intended for independent production. Doing so would help alleviate the CTF's inability to meet all the demands on its funds and would balance the additional financial input we have asked conventional television broadcasters to make to original Canadian programming. The CRTC has stated on numerous occasions that such financial contributions to production funds provide essential support for the production of Canadian programming. The commission has also considered it important that funding not be diverted further from the Canadian Television Fund.
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We will not refute all of the arguments made publicly by Shaw and Vidéotron about what they deem to be the CTF’s “failings”. In our view, they show a surprising lack of understanding of and respect for a funding body they helped create and direct, and near contempt for Canadian programming and audiences.
Shaw and Vidéotron have expressed their dissatisfaction with the CTF’s “performance, operations, and governance”. In this regard, we point out that sound governance of the CTF was recently noted by both the Auditor General of Canada in October 2005, and more recently confirmed by an independent review by Renaud Foster of Ottawa in June 2006. In our view, the CTF’s comprehensive board composition, including representatives from the broadcast distribution sector since the fund's inception, has allowed it to be responsive to all industry stakeholders. It’s also worth noting that several past chairs of the CTF board of directors have been representatives from the cable industry—very able ones, I may add.
Shaw has suggested that CTF-supported programs are watched by few people and have no commercial or exportable value. The CTF, whose funding decisions are increasingly driven by audience success, has made possible many highly successful Canadian programs, such as Shania: A Life in Eight Albums, a movie of the week with 1.2 million viewers; One Dead Indian, a movie of the week with 1 million viewers; Degrassi: The Next Generation, a huge success story averaging 737,000 viewers; and Little Mosque on the Prairie, recently averaging 1.5 million viewers. These and many other CTF-supported programs are watched and loved by millions of Canadians, and are proof that Canadian programs can attract large audiences.
Don’t just take it from us. CTV’s CEO, Ivan Fecan, told the CRTC’s recent review of over-the-air television that CTV’s “Canadian programming currently gets very good audience response”. In terms of exportable value, CTF-supported dramas, such as Degrassi: The Next Generation, Da Vinci’s Inquest, and Cold Squad; and children's and youth programs, such as Life with Derek, Franny’s Feet, and Renegadepress.com, are seen and loved, in some cases, in well over 100 countries around the world. The list of programs in these and other programming genres that have found export markets is a very long one. Recently, Da Vinci’s Inquest, for example, received an average 3.4 million viewers in the U.S., outperforming the popular CSI: Miami in syndication.
We could spend the entire day here providing examples of successful CTF-supported shows. The bottom line is that Shaw is just plain wrong when it claims that Canadian programming is of low quality and non-exportable.
It's interesting to note that more than 30 television programs have received funding support in the last couple of years alone from both the CTF and the Shaw Rocket Fund, the independent production fund set up by Shaw in 1998. Presumably, if these projects are worthy of support from the Shaw fund, then they are equally worthy of support from the CTF.
This morning the CTF provided an overview of some of the key accomplishments over the years. We won't repeat all of these, but we would like to point out that since its inception, the CTF has provided $2.2 billion in funding support to 4,470 independently produced Canadian English and French-language productions in the genres of drama, children's and youth, documentary, and variety and performing arts. That financial contribution from this unique partnership has helped create over 23,000 hours of great Canadian television, triggering total production budgets of $7.4 billion. For every dollar the CTF has invested over the years, it has leveraged an additional $3.3 from other sources. The leverage fact of this fund cannot be overestimated.
An estimated 21,000 full-time equivalent jobs out of 46,700 jobs in the television production sector are the result of CTF-supported productions. It's a powerful statistic. Would any government let a company employing more than 21,000 people simply close its doors without trying to do something about it?
Put simply, without the CTF independent producers could not afford to make their programs. The Canadian market is simply too small to finance the high cost of these shows. Without the fund, Canadian broadcasters would not have been able to exhibit the amount of high-quality, distinctively Canadian television programming they have presented over the past decade.
The CFTPA has two representatives on the CTF board. Over the years, our representatives have been vocal in expressing the views of the independent production sector on the fund’s workings. The CFTPA considers the CTF to be the single most important initiative supporting distinctive Canadian television production, and we remain committed to the fund and its overall objectives.
In closing, we were extremely pleased with Minister Oda’s January 26 announcement of the government’s contribution of $200 million over two years to the CTF, and for confirming the government’s commitment to the Canadian television production industry and a strong broadcasting system. Now it’s up to Shaw and Vidéotron to hold up their end of the bargain, and for the CRTC to ensure that these licensees resume timely payments to the fund.
We appreciate the standing committee’s interest in this issue, and encourage it to express its support for the Canadian Television Fund in its recommendations.
Thank you for your time. We'd be pleased to answer any questions.
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Mr. Chairman, members of the House of Commons, Mr. Vincent Leduc, Chairman of the board of directors of the APFTQ and myself, Claire Samson, President and Chief Executive Officer of the APFTQ, thank you for inviting us this morning to present our perspective on the current crisis surrounding the Canadian Television Fund.
The APFTQ represents the vast majority of independent television and film production houses in Quebec, that is more than 130 businesses.
[English]
As we expressed in the press conference held Tuesday in Montreal with five associations of the Quebec industry, the APFTQ considers that the decision by cable operators Shaw and Vidéotron to cut off their mandatory contributions to the Canadian Television Fund is unacceptable and holds the entire Canadian broadcasting system hostage.
By mid-February, the Canadian Television Fund must determine the amounts of the envelopes to be allocated to each broadcaster's programs. If the Canadian government and the CRTC fail to take rapid and appropriate action to force these two companies to respect the law, they will be sending a message to all companies, distributors and programmers alike, that they too are free to ignore any regulated obligation that does not suit them. Ultimately, this could lead to the collapse of the entire Canadian broadcasting regulatory framework, which would have disastrous consequences and be totally unacceptable.
As things stand, the CTF can no longer rely on private distributor contributions and could lose 60% of its funding—$150 million in fiscal year 2007-08. For the public, that will mean 60% less Canadian drama, documentaries, youth and variety programing. It will mean 60% fewer jobs for Canadian television writers, directors, performers, technicians, and composers, and undoubtedly many independent production companies will have to close down.
How can Canadian broadcasters be expected to plan their upcoming fall and winter schedules with this sword of Damocles hanging over their heads? How can they present their future programs to potential sponsors in May? Without sponsorship most channels will be unable to survive and fulfill their own conditions of licensing.
Vincent.
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Vidéotron and Shaw are behaving like bad corporate citizens in attempting to impose their views not through dialogue, discussion, and negotiation with their partners, but with an irresponsible show of power apt to destabilize the entire financing system for Canadian independent programs.
It is imperative not to encourage this attitude and to refuse any hasty negotiation of CTF reform with a gun to the head, especially since the argument advanced by Quebecor media to justify its attitudes is far from convincing.
The media have reported that their distribution subsidiary, Vidéotron, pays some $15 million a year to the CTF, while its TV programing subsidiary enjoys an annual $18 million envelope from the same fund to finance its programing through independent producers. Where is the injustice?
Notwithstanding these arguments invoked by Quebecor and Shaw, contributions to the CTF are not voluntary payments that these companies can arbitrarily decide to cut off, but regulated obligations that they must respect.
Moreover, the privilege of holding a cable distribution licence gives these companies important financial advantages, not the least of which is the fact that cable subscribers are still unable to choose their supplier since only one cable undertaking is authorized per territory. Cable operators have no more right to enjoy a licence while stopping their payments to the CTF than their customers have to enjoy continued access to cable service while withholding their fees.
:
The Broadcasting Act as well as other support measures for the industry were put in place particularly to promote the development and broadcasting of our culture in light of the omnipotence of our American neighbour. The goals of this legislation are more relevant than ever in an international context where the promotion of cultural diversity represents a battle we have yet to win. This battle only makes sense if the cultural diversity in question is first of all asserted and promoted on a national basis.
Furthermore, one of the goals of Canadian broadcasting policy is to call freely on independent Canadian producers in order to ensure the greatest diversity in creation locales. Other measures were implemented to allow for a balance between the public, private and specialty channels. Canadian content quotas were established to ensure our programs had a dominant place on our screens. Financial support measures for our productions were established to respond to the demand. Rules regarding the ownership and control of Canadian broadcast distribution undertakings exist for the overall protection of the system.
The Canadian broadcasting system is a model around the world. The success of Quebec television would never have become a reality without a range of support measures. For 25 years our system has promoted the protection of French-language broadcasting, the great popularity of our programming and a quality that is recognized on an international scale.
The promotion of our culture is a societal choice that Canadians have maintained over the years. It would be irresponsible to challenge these policies without thinking about the very grounds for their existence. This debate concerns the entire population, and not just a few businesses that are dissatisfied with certain rules of the game.
:
A giant like Quebecor Media, whose annual turnover is $2.7 billion, already enjoys a very favourable position in the Quebec market where it benefits from a very high level of media concentration that could threaten the diversity of voices. There is Videotron, TVA, JPL Production, Illico, Canoë, the
Journal de Montréal, the
Journal de Québec, to name a few.
One can surely wonder if a business of that size, so dominant in its market and enjoying such a level of multimedia cross-ownership, is contributing enough to the support of Quebec and Canadian culture from which it draws a great deal of its wealth. Let us not forget that Quebecor Media benefits from tens of millions of dollars per year in direct and indirect public funding, particularly thanks to programming broadcast on TVA.
One thing is clear: the annual contribution that its Videotron subsidiary must remit to the CTF, which represents 0.006% of Quebecor Media's revenues and that it gets back entirely through another subsidiary, TVA, in no way justifies such a business defying the law and putting the entire Quebec independent television production world at risk.
The stability of an entire industry is at stake. If all of the cable and satellite companies were to withdraw their contribution from the Canadian Television Fund, that would represent a loss of 8,500 jobs in Canada, more than 2,500 of which would be in Quebec.
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Priority must now be given to resolving the crisis and reassuring the industry and the population at large.
Currently, there is a lot of equivocating over the degree of illegality of the Quebecor and Shaw decisions. Some experts maintain that by suspending their monthly payments, Vidéotron and Shaw are still within legal bounds. Although the broadcasting distribution regulations obligate cable operators and satellite distributors to devote 5% of their annual gross revenues to local expression and Canadian programming, a part of which goes to the CTF, they do not set out a schedule or procedures for remitting the annual mandatory contribution.
Many experts agree that Vidéotron and Shaw will be clearly in default of the regulations if by the last day of the current broadcast year, which is August 31, 2007, they have not fully remitted this year's required contribution to the CTF.
Given the situation, we have two proposals for resolving the crisis.
First, we ask that the Minister of Canadian Heritage take steps to have the Canadian government provide the Canadian Television Fund with an interest-free loan in the amount of the contributions unpaid by Vidéotron and Shaw until such time as these companies begin making monthly payments again and settle their arrears. In this way, neither the public nor the broadcasters, producers, musicians, technicians, performers, or directors will be held hostage and the CTF will not be obliged to borrow against the budget of its next fiscal year. This would allow any discussion of possible changes to the fund's rules of governance or guidelines to take place in a climate of calm and with the necessary time for reflection. However, prior to any discussion with Quebecor and Shaw, the government should make it a sine qua non that the current rules be respected.
Second, we ask that the CRTC immediately notify Vidéotron and Shaw that if by the end of the current broadcast year they have not fully remitted the annual contribution due to the CTF under the provisions of the broadcasting distribution regulations, the commission will take the appropriate steps to ensure that its regulations are followed, failing which it will impose the penalties prescribed by the act.
No one is above the law or its regulations. The CRTC cannot tolerate that Vidéotron and Shaw have taken it upon themselves to decide that they are exempt, thus affording themselves financial and competitive advantages over the other distribution companies that respect the act and its regulations.
[Translation]
In conclusion, Quebecor and Shaw's gesture cannot and should not be tolerated. We urge the appropriate authorities to assume their responsibilities and to act as quickly as possible. What is at stake here is the place of our culture on our screens and the ability of the Canadian broadcasting system to defend it.
I thank you for your attention and, of course, we are ready to answer your questions.
:
Thank you very much, Mr. Chair.
This is going to seem to be a redundant question, but I am going to ask it anyway. Given that these are regulations under law and therefore this is not a voluntary contribution, as you have all said so very clearly, have any of you met with the minister?
I would like to know why the minister has not done her job, which is to actually make Shaw and Vidéotron uphold the regulations. I would like to know why the minister has not done that. Has she said she would? Has she said that she hasn't?
I remember the history of this minister when she was with the CRTC. The CTF was beginning to be considered and she wasn't particularly in favour of this type of funding.
I would like to know if any of you have discussed with the minister why the simple act of upholding regulations hasn't occurred. Do you have any answers? Have you asked this of the minister? We have not been able to get those answers ourselves.
:
If I may, I'll give you the reason we're asking for this particular recommendation. During the next few weeks, broadcasters will be making their programming for next year. For the past few years they've counted on the CTF as a provisioning factor, if you will, or a stability factor. They have envelopes that they can access through independent producers. But that has to be done now if they want production to be done within the next few months and then be programmed later on in the year, in September and January.
The CTF has indicated that they will not overcommit, as I heard this morning, but will commit only to the money they are sure of having, which is Heritage Canada money. They mentioned 27% in English, and I think 33% in French; I'm not sure of those numbers.
The broadcasters will therefore not access any of that money through independent producers. So in asking for a bridge loan, if you will, maybe interest-free, who knows—
It's interesting to note that the minister is now on an information-gathering session. From hearing my colleagues across the table, they're saying we should really remain positive while the negotiations are taking place. My fundamental question is that I don't really understand what there is to negotiate. These are the terms of their licence. They're in defiance of their licence. They've created a legitimacy crisis, not just in the television industry but across the entire regulatory framework in our country.
I would like to get a sense from you, as you're going out to try to raise funds this spring to get new programming off the ground, whether that legitimacy crisis is hitting in the market. Are people asking, are we going to be putting up funds when we do not know whether the two main players are even going to be at the table?
:
I'll take a run at that one first, because I think that has become incredibly important in the last few weeks, the huge uncertainty in the market.
You're absolutely right, Mr. Angus. In a foreign market—I'm getting reports back from the major “kids and animation” market in New York this week: “Our own Canadian broadcasters are having trouble committing to projects, so why would an international distributor be committing to your project?” So it's having a huge ripple effect. There's a huge uncertainty right now.
I would totally agree. At the end of the day, it seems very clear to us. There are always ongoing issues with how the fund is managed. We've all had issues with the fund, and so on, but to us, it's fundamentally a huge success story, and I think the regulations are very clear about where the contributions should be coming from and when they should be coming. Any discussion of the fund's future should not be taking place with that sword of Damocles, as Claire said, hanging over their heads.
I want to follow up on what Mr. Angus just said.
I'm glad, Mr. Leduc and Mr. Mota, that you also touched on the history of this fund. So did Mr. Barrett before you. The fact is that the CTF was established originally, at least partly, because the BDUs wanted to increase their subscriber fees in order to, presumably, reinvest in their businesses. As a quid pro quo they were required to contribute to the original cable production fund.
As that morphed into the CTF, and the government poured $100 million per year into the program, that appeared to work well. If in fact there's a backpedalling right now on the part of Vidéotron and Shaw, it will be a very interesting discussion to see whether there's a re-establishment of more regulation, because ultimately, when you look at the history, that's what first birthed this particular fund.
I also wanted to correct some misinformation that came out at this table earlier from Ms. Fry. That was the suggestion that somehow Vidéotron and Shaw are presently in actual breach of the regulations or the law. My understanding is that there is some issue about the monthly payments that are required actually being a result of a circular issued by the CRTC, and not being a legally enforceable payment requirement. Ultimately, we know that at the end of the summer that funding period comes to an end, and we believe there is an obligation for those two corporations to fund the program.
The other suggestion was that the minister had not been doing her job. We've already heard from the CTF itself that in fact they have met with the minister. We know that the BDUs, Shaw and Vidéotron, have met with the minister. You've met with the minister. We also know the minister has just recently committed to continue the federal government funding over the next two years, to the tune of $200 million. That, to me, sounds like a minister who's actually engaged.
Arising out of the meetings that you've had with the minister, is there any indication from her or from anyone on our side, the Conservative side of this table, that we are not supportive of continuing that fund?
Mr. Mayson.
:
I'd like to comment on that just quickly, because I totally take your point and agree that particularly the announcement of the renewal and the time that it was made were an incredibly important signal to the industry. It was symbolic. We've been looking for this for some time, and we were very pleased to see it come at that time, because it was a very important reaffirmation of the fund. We wrote to the minister thanking her for the leadership she showed on that.
I think the reason this is perhaps difficult for her is simply that the immediate recourse here is really through regulation, through the regulator, and she's trying to get a handle simply on the implications of that. It's a very complicated issue, there's no question, but at the same time it looks to us like an assault on the regulation. Your original point was that these regulations are important, and probably it's important for the fund to be reaffirmed.
It is a public partnership. Mr. Kotto's comment about there being a war between the public and the private sector is very worrisome, I think. It's a public-private partnership, and it's important for the partners to get together again.