:
I call this meeting to order.
Welcome to meeting No. 42 of the House of Commons Standing Committee on Agriculture and Agri-food.
I will start with a few reminders. Today's meeting is taking place in a hybrid format. The proceedings will be made available via the House of Commons website. Just so you are aware, the webcast will always show the person speaking, rather than the entirety of the committee.
[English]
Taking screenshots or photos of your screen is not permitted.
To our witnesses, as we have a couple joining us online.... Please direct your answers and the questions through the chair. Of course, for those who need translation, there's an ability to toggle between English and French.
Mr. Charlebois, I know you're bilingual, but you can also use this if you need it.
Colleagues, pursuant to Standing Order 108(2) and the motion adopted by the committee on Monday, November 21, 2022, the committee is resuming its study of food price inflation.
I would now like to welcome our witnesses for this first one-hour panel. With us today we have Sylvain Charlebois, director of the Agri-Food Analytics Lab and professor at Dalhousie University. From Loblaw Companies Limited, we have Jodat Hussain, senior vice president, retail finance. Joining us virtually, we have, from the Retail Council of Canada, Karl Littler, senior vice-president, public affairs.
Colleagues, you know the drill. We'll have five minutes for opening remarks, and then we will turn to questions. I'm going to start with Mr. Charlebois, who is in the room.
You have up to five minutes, sir. The floor is yours.
:
Thank you, Mr. Chair and committee members. I would like to thank you for inviting me again for this important discussion on food affordability.
As food prices rise, many are quick to blame grocers for profiteering and taking advantage of consumers. The notion of profiteering has emerged as one of the most talked-about issues in the last few months.
In one of our recent reports, we used publicly available data to look at the gross profit for each of the three big Canadian grocers: Empire/Sobeys, Metro, and Loblaws. We calculated their respective “best” and “average” performances for the last six years. We failed to see any evidence of profiteering on all accounts.
This doesn’t mean that changes are unnecessary. Grocers are incredibly diversified and sell cosmetics, drugs and clothing. Margins are different for these verticals, and of course, the ethics and social responsibilities of selling bananas or eggs are quite different from when selling lipstick. Grocers have started to report their food sales separately from their non-food operations. Unlike selling T-shirts or perfume, selling food, a necessity of life, is inherently ethical, and the stakes are very different. That needs to continue.
Still, some higher prices remain difficult to explain as we remain concerned about certain verticals. Meat and bakery items are good examples.
The Competition Bureau has constantly failed the Canadian public by not providing forceful support to lawmakers in Canada when it simply endorses acquisitions and oversees investigations with little or no vigour.
The bread price scandal is a good example. After seven years, the investigation is still ongoing. We’ve also seen investigations into meat and salmon, neither of which has provided definitive results. Our nation has seen consumer trust being compromised, which is spilling over into our relationship with grocers due to the Competition Bureau’s baggage—that is, the awkward unfinished business it has with many files. Canadian consumers feel grossly unprotected.
In the U.S., things are very different. Kroger is currently trying to acquire Albertsons for almost $25 billion, which would make Kroger the second-largest grocer in America. Kroger could be asked to let go of almost 400 stores, creating a rival to the new grocer. This would never happen in Canada. When Provigo was acquired by Loblaws in 1998, or when Metro acquired A&P in 2005, or even when Sobeys bought Safeway out west in 2013, barely anyone raised an eyebrow during the proceedings. Over the years, we have seen many independent grocers disappear as a result. Consumers everywhere deserve more retail options.
[Translation]
The code of conduct is necessary. Many Canadians are unaware of the fact that in the grocery industry, suppliers have to pay grocers to do business. The charges are justified by the costs of merchandising and shelf space, which everyone expects.
However, things have changed in recent years. Companies like Loblaw, Walmart and Metro are going too far, and some fees have been imposed quickly and also randomly and unilaterally. In Canada, it is now more difficult for processors and independent grocers to be competitive.
This code is meant to change the culture of an industry in which vertical coordination and collaboration barely exists. It is also about dealing with a broken economic model. A code could neutralize the balance of power in the chain, stabilize retail prices, put the emphasis on value and innovation for consumers, improve the security of the country's food supply, and encourage investment in the agri-food sector.
Thank you, Mr. Chair.
:
Bonjour. Good afternoon. I am Jodat Hussain, senior vice president of retail finance at Loblaw. I want to thank the honourable members for your invitation.
Inflation has affected all countries and sectors, particularly food. While Canada has some of the lowest food inflation in the G7, we know that is little comfort to customers paying 10% more for essentials.
I’m pleased to shed light on Loblaw’s actions to reduce the impact of food inflation and to ensure that our prices do not rise faster than our supplier costs.
Like all grocers, Loblaw is essentially a food distributor. We buy goods from suppliers and then sell them to customers. We are dependent on what suppliers charge us when we set our retail prices. Fundamentally, grocery prices are up because the costs of products that grocers buy from suppliers have gone up.
In a normal year, many suppliers ask us to pay more for their products, but as the pandemic and inflation set in, supplier cost requests skyrocketed. In 2020, they were at a record high. In 2021, they were higher, and 2022 hit unprecedented levels.
Our experts review these cost requests to evaluate if they are justified in light of market conditions. We negotiate the best supplier costs, because that allows our stores to have the best prices. Through these negotiations, we pushed back about half a billon dollars of added costs this year.
As worldwide costs of key inputs of like sugar, flour, oil, labour and fuel have risen substantially, our suppliers have faced real pressures. Therefore, many cost increases have been substantiated, approved and reflected in our shelf prices.
Some negotiations, however, are tougher. For example, when we couldn’t agree to a fair cost increase on potato chips, our supplier stopped shipping products to us and our millions of customers. For weeks, most of our chip aisle was empty, interrupting our business and impacting our customers, but that shows we take our job seriously and do what’s necessary to keep prices fair.
It is important to point out that grocers operate at very low profit margins. It's less than four cents for every dollar we sell. This is dramatically less than other Canadian sectors, including the suppliers of the products we sell. When the costs we pay go up, generally our prices to customers have to go up too, but we have worked hard to protect food prices.
The best way to judge us is to look at our food gross margin. That's the gap between what suppliers charge us and what we charge customers. Since inflation took off last year, that margin has not increased. This gives us the confidence to say that Loblaw’s prices are not growing faster than costs and that we are not taking advantage of inflation to drive profit.
We operate in a very competitive industry. It includes strong national and regional grocers, global giants like Walmart, Costco and Amazon—which represent one-third of the market—and smaller independents that are now growing three times faster than corporate chains. If the experience, variety and prices we offer aren’t top-notch, customers have hundreds of options to shop elsewhere.
We’re proud of the value we offer Canadians. We continue to push back on undue costs. We have frozen prices on more than 1,500 No Name products. We’re giving out a record number of loyalty points—more than a billion dollars' worth—to help cut grocery bills. We won't stop in these efforts.
Around the world, political leaders are asking the same questions you are. Inflation and food prices are up everywhere, but grocery is a complicated industry with many players, so finding good answers will require you to look at retailers, suppliers and the full global value chain.
Here at home, we are doing our best to give our customers the best value possible, in spite of inflation.
Thank you.
I want to first thank the committee for this opportunity today and to express our hope that this study will properly examine the root causes of inflation, its global context and its many contributing factors.
One problem with Canada's lack of modern experience with inflation is that some commentators are rushing to judgment when we would be best served by looking at the problem in all its complexities. When it comes to food price inflation, the issue needs to be understood from the ground up, both figuratively and literally.
The reason that prices have risen sharply on grocery shelves is straightforward: The manufacturers, processors and wholesalers of food have been raising rates repeatedly and almost across the board. Vendors’ own costs are soaring, primarily because prices from farmers, growers and importers have been increasing at unprecedented rates. Farmers in turn have faced massive cost increases for fertilizer, diesel fuel and feed, among others things.
We are experiencing a unique confluence of events—war, extreme weather, and soaring fuel prices—piling on top of supply chain disruptions and in some cases labour shortages. Some of these factors affect all Canadian industries, but others are quite specific to or more concentrated in food production and distribution than elsewhere.
The single biggest identifiable villain is Putin’s invasion, striking at the grain and fertilizer exports of two of the world’s largest producers—Ukraine and Russia—and driving up global prices for these commodities. Grain is critical for staples like bread, pasta, cereals and oils and for the majority of products in the core aisles of grocery stores. Of course, grain also serves as feed for most animals raised for meat or for producing eggs and dairy.
Drought and heat have hammered the fruit- and vegetable-producing regions on which Canada most relies, especially in California but also in the Canadian west. That impacts not only the fresh produce section but also canned, frozen and preserved vegetables and fruits, sauces, juices and anything in which these are ingredients.
You already know the story of dairy and eggs and how the supply management boards have identified rising fuel, feed and fertilizer costs as the basis for unprecedented price increases. I could also speak to the spiking cost of packaging and shipping, and the decline in the value of the Canadian dollar, which is of increasing importance.
This committee is to be commended for looking at some of these root causes, including the recent study on the impact of the Ukrainian invasion and further work on issues related to climate change, but there are those, in both politics and media, who have deliberately sought to link inflation in the public mind to grocers’ earnings, so let’s briefly touch on that.
Grocery is a high-volume, low-margin industry, the profits from which need to be looked at in percentage terms, not nominal dollars. Inevitably, in an inflationary environment and with a growing population, the dollars are going to increase over time, but it's the percentages that matter. Viewed in that light, grocery earnings of 2%, 3% and 4% are stable and within historic norms. They're also significantly lower than in most Canadian industries when compared with big food-processing companies, which typically earn profit percentages in the mid to high teens, and they're lower lower than the Canadian net farm income average of 5.4%.
On the grocer side, such profit growth as there has been mainly derives from pharma, health and beauty, not from food, and certainly not from food staples, in which profitability is flat. There are some folks for whom any level of profit is suspect ideologically, and I don’t suppose I'm going to dissuade them. I would suggest that anyone interested in investment and employment, or who will receive the Canada pension plan, or who has an RRSP, workplace pension or education savings plan, should be keenly interested that there be at least some profit from business activity and reject as absurd the notion that profits in the 2% to 5% range are in any way out of the ordinary.
Let's avoid the rush to judgment, look at the whole picture and factor that into any policies and commentary.
Thank you.
Thank you to our witnesses for being here today.
I know that we have seen prices on the grocery store shelves continue to climb higher and higher. From what I've been able to gather, produce farmers aren't get paid more for their produce. The competition in the market, because of grocery store chain dominance, is forcing farmers to sell their produce for either ridiculously low margins or even to take a loss just to have the privilege of continuing to sell their goods to grocery giants like Loblaws. Farmers take all the risks, and yet these grocery giants are the ones to take all of the rewards. I've been a strong advocate on a grocery code of conduct, and I do hope to see this come to fruition to tackle some of these issues that we see here today.
Mr. Hussain, I have a question for you. Your company has reported record-breaking profits, yet financial data is not available to the public to see if your profits are a product of diversity or part of an increased cost of food. I'm just wondering if Loblaws tracks its sales in separate categories.
Thanks to all the panellists for being here today. I'm definitely listening intently to your comments and taking all things into consideration.
To Mr. Littler's opening remarks, I think we all get that costs have increased across the agri-food supply chain and that there are good reasons for those globally. I guess the thing that struck me is to see Loblaw, Metro and the other large grocery chains claiming that these net earnings, which are quite sizable....
Mr. Hussain, I think you were giving us a rationale or an alternative explanation other than what one might assume, which is that there's some profiteering going on. I think it's interesting to dig a little deeper there and understand that better. Also, I should say that net earnings, as we all know, just to set it clear, are an entity's income minus all the costs of goods, expenses, depreciation, amortization, interest and taxes. We're really talking about net profit for Loblaw as a whole when we're talking about $266 million prior to the pandemic to I guess $387 million today. That's pretty sizable in terms of earnings, given that we've gone through a global pandemic and Canadians out there are struggling to pay for necessities as you said.
Mr. Hussain, maybe you can enlighten us. You mentioned health and beauty products as one of your verticals. Has that one been so successful in the last couple of years that it accounts for your whole net earnings increase?
I know that you have produced quite a sizable corporate social responsibility report, which I've read. It's from 2020. It's quite impressive. I know that you pride yourself on being a good corporate citizen.
My question is, if in this context that we're in, if you're able to drive profits in some of your verticals in your business, couldn't you afford, then, to distribute some of those to hand down cost savings to the average Canadian citizens who are your patrons at your stores every day?
:
That's our job: to offer the best possible value to our customers.
We're in the customer business, and we're in a very competitive sector. Our principal motive is to have the best possible prices in our stores at all times.
Our values spectrum is quite broad. We're offering a record number of loyalty points this year, which is going to top over a billion dollars. We continue to offer ad match at our discount stores; if you can find a better promoted price, we'll match it in the store. We have a strong control brand assortment. We doubled down on it by freezing the No Name prices. As far as I know, that scale of program is unprecedented. We're freezing over 1,500 prices. Also, we continue to have a very strong weekly flyer to make sure we have the best promotions week by week. That is part and parcel of every day to win the customer.
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Yes, thank you for that.
I also note, based on publicly available information, that you've also raised shareholder quarterly dividend payments by 11%. This leads me to sort of say, okay, as a large corporation in Canada, you're generating significant profits and you're increasing dividend payments for your shareholders, which is fine, but again, I'm interested in how we can make life easier for the average Canadian family that is struggling to purchase their basket of goods at the grocery store. Is there anything else—I know you're priding yourself on being a good corporate citizen—that you can do?
I'm not here to paint corporations as monsters or anything. I'm really taking at face value the things you're saying. I'm just interested in how Loblaw, in a time of crisis that the country has gone through, can be really helping Canadians pay for their groceries. Is there anything else Loblaw is prepared to do, other than freezing the prices of the No Name brand? It's a good step, but I think the prices might have been frozen at a fairly high level, as far as I can tell, just given the time.
:
I would welcome this committee's investigation into this matter. Inflation is a complicated question, and there's no one player in the global value chain that can influence it. I have been looking at all aspects of it as being important.
For grocers—and for Loblaw, in particular—there are two things we do that are absolutely critical to keeping inflation down. The number one thing, which I spoke to in my remarks, is us acting as the countermeasure and making sure we don't accept unjustified cost increases from the supplier base. That is the number one thing we can do. Ninety-six cents of what is in the grocery basket is grocer cost, so that is the number one thing we need to focus on and keep doing.
Secondly, we need to be offering the best value in our stores at all times, because the industry is so competitive. I spoke to the measures we're doing, and we'll continue to do that.
Thank you to the witnesses for being with us today.
Obviously, we are looking for information. We are not holding a trial, but nonetheless, certain questions have been raised in response to the release of the financial statements.
Mr. Hussain, I appreciate your being here at our committee. You said that the gross margin on grocery products had not increased. If I understood correctly, you said there were no more profits than before, in terms of the gross margin on grocery products.
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We'll just leave it at that.
We have a report that came out recently from the Centre for Future Work. It notes that profits in the food retail sector as a whole grew by 120% from 2019 through to this latest period, swelling by $2.8 billion.
I took note of your opening statement of the pressures that you are going through. We've had many witnesses before this committee reflect on the same costs. Despite all of those pressures, we have taken note of the fact that those profits have gone up.
I don't want to repeat some of the questions that my fellow colleagues around the table have asked, so I'll turn to the pay that workers in your industry receive.
The price of groceries went up by over 10% in one year. That's twice as fast as workers' wages, at 5.4%. I also note that your industry, during the middle of the pandemic, cancelled the “hero pay”, which was very necessary for a lot of workers to get through that very tough time.
When you look at the profits and the fact that your industry cancelled the “hero pay”, what kind of a message is that sending to people about the value that your employees provide in your industry, if their wages are not rising as quickly as the very groceries they need to pay for?
The other question I had is about the very serious allegations of the price-fixing on bread. I know that the Competition Bureau has also expressed concern over the practice of margin shielding.
We have very big concerns on the other side of the spectrum from people who are very concerned with a grocery code of conduct and the business practices you have with manufacturers.
Do you believe, Mr. Hussain, with all of these allegations, that your industry in particular has a lot more work to do to earn the trust of Canadians, who are quite rightly concerned about what's going on right now?
:
Thank you, Mr. Chambers
Thank you to the witnesses for being here today.
I am going to start by asking Mr. Charlebois a question.
We hear about transparency a lot, and we may be a bit behind the times.
Should the government not have asked for a study on all the repercussions of the carbon tax earlier? Could it have done that before now?
We could request one. Is it urgent that this be done now?
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It is very difficult to establish. Each product that has a reference number has its own history and proportions. It is therefore very difficult to say what is going on in general or to give an average.
I can tell you that in general, the profit margins for retail sales are extremely thin. As Mr. Littler and Mr. Hussain said, the profit margins are very thin, but they get higher the farther you get from the consumer.
As I explained earlier, the balance of power is not the same in Canada. Given the oligopoly we see in this area, it is very difficult for suppliers to negotiate with the major distributors, including Loblaw, Empire Company Limited and Metro.
:
What merchants are doing to address consumer prices is a composite picture.
It's important to understand that even before the price freezes, there was a very significant discount grocery piece in the Canadian market. Obviously, we've seen a consumer shift toward that business. There's been a strong effort to try to ensure that staples, in particular, are sourced in a way that makes them as low-priced as possible for consumers.
With respect to the freezes, people have taken different approaches. Obviously, the decision Loblaw made has probably received the most comment, but other grocers have gone down that path. I think it's important to understand that they're working with some pretty thin margins in terms of what they can actually do. In this situation, not all of this is within the capacity of grocers.
It's also important to look at what manufacturers can do. We were talking a few minutes ago about average margins over five years being 2%, 3% or 4% in grocery. If you look at Kraft's margin, it's 14.8% over the same period. Pepsi is 11.6%. Procter & Gamble is 18.2%.
While grocers are doing what they can, I think it's very important to also look at what can be done with respect to the processing side of the chain.
:
Thank you very much to all the witnesses for being here.
My question follows up on Mr. MacGregor's. This question is for you, Mr. Hussain.
I had a colleague who was visiting over the weekend who works for Your Independent Grocer, which is unionized, as you mention, but most employees make between $16 and $18 an hour. She makes slightly more because she manages a large part of the store.
She was telling me that her store manager was not going to receive a bonus this year because he hadn't cut back on wages as much as corporate management had wanted him to, and they had certain targets about reducing wages in the operations.
Since you're in the financial area, I thought I would ask you why this is a target right now, given that your profits have been going up and that workers are obviously suffering from high inflation in many areas, not just food.
Mr. Charlebois, there was a lot of discussion earlier about the carbon tax.
We recently voted an exemption for certain sectors that need the exemption. Overall, the carbon tax aims to make food cost less in the long term, and to slow climate change.
I would like to talk to you about another cost: the 35% tariff on Russian fertilizer. Canada is the only G7 country that has imposed it.
What do you think about that? Do you believe it plays a significant role in inflation at present?
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So it is a question of food security.
Fair enough. Thank you very much.
Mr. Hussain, I am going to ask you a question and there should be about 30 seconds left once I finish.
How do you explain the fact that suppliers, agricultural producers, and even processors say their margins are shrinking, while you are able to increase your margins, or at least maintain them?
Where does the difference lie?
:
Thank you very much, Mr. Chair.
Mr. Hussain, I'd like to continue on that last question that was themed on the issue of trust, not only because of the issues I mentioned and the ongoing investigations that have happened from the Competition Bureau, but because Canadians' perceptions of your sector, I think you would agree, are not very good right now. They have seen the profit margins. They have seen executive bonuses. They have reflected upon what the dividend payouts are vis-à-vis workers' wages.
You're now addressing a committee of parliamentarians who will very seriously consider what Professor Charlebois mentioned: the fact that the Competition Bureau does not have enough resources. I think the pressure is on your industry either to be proactive or to find that parliamentarians will take that rein and be proactive for you.
Again, Mr. Hussain, I want to hear from you what your company in particular is going to do proactively from this point forward to try to restore the trust that has been broken by all of the events I've just mentioned.
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I think that's a thoughtful gesture, Mrs. Valdez.
I don't see any hesitation in the room from any of our members. Do I have unanimous consent to go ahead and do that?
I see we do. That's wonderful. As chair, I will make sure we do that on behalf of all of you. Thank you, Mrs. Valdez.
Colleagues, that ends the first panel. Don't go too far. We're going to turn this around for panel two in just a few moments. Thank you.
Thank you to our witnesses.
:
Thank you to our technical team for turning that around very quickly.
With us today on the second panel, we have, from Empire Company Limited—better known as Sobeys in my neck of the woods in Nova Scotia—Mr. Pierre St-Laurent, chief operating officer. Mr. St-Laurent, welcome to the committee.
From Food, Health and Consumer Products of Canada, we have Michael Graydon, chief executive officer. Mr. Graydon, you're joining us online. Welcome back to the committee. You are no stranger to us.
From Fruit and Vegetable Growers of Canada, we have Rebecca Lee, executive director, who is also no stranger to this committee. Ms. Lee, you're in the room. Thank you so much for being here today.
Colleagues, we're going to start with five-minute opening remarks. We'll start with Mr. St-Laurent.
You have up to five minutes for your opening remarks.
In recent months, global inflation has reached heights we had not seen for decades. We understand that the cost of living, including the cost of food, is a matter of concern to Canadians, who want to understand why their grocery bill is so high today. That is why the Empire Company Limited is testifying before the committee today.
First, as a business committed to feeding families, Empire is no fan of inflation.
The inflation we have been experiencing for several months is a bad thing and is distressing for Canadians, who have to make choices and adjust their buying habits. More than ever, they have to think about what they are buying if they want to stay within their budget. It is also bad for our company, since it interferes with our operations and requires that we meet numerous operational challenges.
Second, food inflation is a global challenge caused by a set of macroeconomic factors that are influencing the costs of food production.
Regarding the cost of goods, geopolitical events and also extreme weather conditions, soaring energy costs, disruptions in the supply chain, the weaker Canadian dollar and labour shortages have created a perfect storm for our suppliers. They are now unfortunately obliged to increase the cost of the products they offer.
While we receive hundreds of requests for cost increases from our suppliers every month, we are committed to rigorously assessing each request and examining all cost factors that affect our suppliers so we can be sure of the factual justification for each request and of each component of the price increase, and so minimize the impact on our customers.
Unfortunately, present circumstances are such that our suppliers have no choice but to ask retailers for significant price increases if they are to remain profitable. Canadian farmers are particularly affected by the present macroeconomic environment. Numerous agricultural operations would actually be in great danger if suppliers and retailers did not agree to their increases.
Third, as a business, we are not profiting from inflation in any way.
Many people believe that retailers are deliberately profiting from inflation. I can't speak for the other retailers, but I can assure you that this is completely false in the case of Empire. In a very large majority of cases, the retail price increase reflects the increase in the costs requested by the suppliers. As we have said over recent months, and as our quarterly reports show, sales and profitability have remained stable in spite of the acceleration in inflation.
I would also like to point out that the retail food sector is a very low margin sector. In our case, our net margin in the last two quarters was 2.5 to 2.6%, which is consistent with our profitability in the last two years. We therefore have no choice but to adjust our retail prices; otherwise, Empire would very quickly stop being profitable.
Fourth, despite this uncertainty, we use all available levers to minimize the impact of this unprecedented inflation on our customers.
In addition to rigorous analysis of the requests for cost increases that we receive from our suppliers, we invest in numerous initiatives so we can always offer Canadians greater value. That may be by expanding our assortment of private label and large format products, by making relevant, personalized offers, and by supporting communities across Canada.
Last, we believe the Canadian government could also play a major role in helping Canadian businesses reduce their operating costs.
Every government measure to simplify the supply process, encourage immigration or promote technological innovation will be beneficial. For example, the national supply chain task force recently submitted its report to the , in which there are 21 initiatives for meeting supply chain challenges in Canada.
Reducing congestion in Canadian ports, simplifying the passage of goods through the border, or responding to the labour shortage in the supply chain are examples of concrete measures that would have a major beneficial impact on the Canadian food industry and ultimately on Canadians' purchasing power.
To conclude, I want to reiterate that we are sensitive to this subject, which affects our customers directly, and we are using all available levers to minimize the impact of this inflation.
Thank you.
:
Good afternoon, Mr. Chair, and members of the committee.
FHCP represents the companies that manufacture and distribute the vast majority of everyday essential products found in every household. Our members work closely with Canadian farmers to transform this country's agricultural riches into value-added finished goods that feed families here at home and around the world. As the single largest employer in rural Canada, we also serve as a critical link between rural and urban communities.
With inflation now at historic highs, we understand the concerns Canadians share regarding higher food prices. Canada's inflationary environment aligns with skyrocketing costs of food and goods globally. According to the Food and Agriculture Organization, global food prices jumped 5.5% between September 2021 and September 2022. Canada's peer countries face similar trends. Some factors driving global inflation include COVID-induced demand spikes, labour shortages, crop damage from extreme weather, transportation disruptions, and sharp increases in the price of energy and fertilizer due to the war in Ukraine.
Unlike past trends, many of these conditions and pressures have been occurring simultaneously or in a more pronounced manner, leading to broad-based increases in prices. Simply put, the costs of producing, selling and buying food have risen sharply across the board. When costs increase, prices generally do as well.
This point is reflected in an October 2022 survey of FHCP members, who reported that input costs have increased, on average, 23% this year. For example, wheat and oil prices have skyrocketed, and sugar has increased over 12% year over year. Plastic packaging costs rose 42% and paper packaging costs have increased by 36% since January 2020. The price for glass rose 12% year over year. Freight transportation costs are up 32%. Labour costs rose by almost 16%. In addition, our members are dealing with interest rate increases, the increased cost of debt servicing, and foreign exchange challenges, as many of the ingredients used in manufacturing are sourced from outside Canada. Our members expect these costs will continue increasing well into 2023.
Our industry also faces labour, ingredient and packaging shortages. Eighty per cent of our members report labour shortages in their manufacturing plants. Severe labour shortages also continue to impact the trucking industry, which manufacturers rely on to transport over 70% of their products. Packaging shortages include pallets and pressure-sensitive labels. These global shortages, with limited to no domestic supply, impact our industry's ability to produce and deliver essential everyday products to Canadians.
In response, some FHCP members are temporarily reducing variety and sizes and concentrating on making the most necessary and in-demand products. Most manufacturers are passing on significantly few of their costs to retailers.
While industry is working to mitigate the impacts on consumers, there are steps the government can take to help.
First, we must build supply-chain resilience and bolster our economic capacity. The government must take immediate action to implement the national supply chain task force's recommendations that impact our industry, including investing in critical transportation infrastructure and supporting the digitization of supply chains.
Second, the fall economic statement outlined important steps towards providing a more levelled investment playing field between Canada and the U.S. We are pleased with commitments like the Canada growth fund, tax credits for clean technologies and investments in advanced manufacturing. These are important steps to help Canada remain competitive in North America, while keeping and attracting investments here.
Third, labour shortages continue to be a challenge for our industry. We are encouraged by the government's plan to increase immigration levels to 500,000 people by 2025 and provide further financial measures to process new immigrants and reduce backlogs.
Lastly, Canada needs a mandatory and enforceable grocery code of conduct with a broad scope that captures all essential everyday products on grocery shelves. Since August 2021, discussions on the development of a code have been under way in an industry steering committee, which I am pleased to be co-chairing. The code will ensure the relationship between suppliers and Canada's grocers is transparent, stable and fair.
Thank you, Mr. Chair.
:
Good afternoon, Mr. Chair and members of the agriculture committee. Thank you for the opportunity to join you today and speak on the issue of food inflation.
My name is Rebecca Lee, and I am the executive director of the Fruit and Vegetable Growers of Canada. Our growers are involved in the production of over 120 different types of crop, on over 14,000 farms, with farm cash receipts of $5.7 billion in 2020.
FVGC recognizes the importance of this issue and thanks the committee for undertaking this critical study. According to Statistics Canada, fresh fruit prices were up 9.6% in March 2022 compared with the same month last year. The latest food price report, released last Monday, estimates vegetable prices will increase by another 6% to 8% next year. As a result, more than 26% of Canadians have reduced their consumption of fruits and vegetables in the past year due to price increases. Even before the pandemic, close to 80% of Canadians were not eating enough fruits and vegetables, as recommended by Canada's food guide, resulting in an economic burden calculated then at $4.6 billion.
As you endeavour to understand the cause of rising costs, I am here to talk about the situation of many of our growers across the country.
Concerned about the rising costs our growers have been dealing with, FVGC recently surveyed our members to get a picture of the situation. This reaffirmed that across Canada, growers are struggling. Overall, our growers report a 40% increase in input costs. Fertilizer leads the way, with a 72% increase since 2020. Fuel has gone up 65%, while labour has increased by 20% and shipping by 42%. Our growers are generally unable to recoup their costs through the sale of their products: 77% of respondents have not been able to raise their selling price in line with their increased costs, and 44% are selling at a loss. Meanwhile, many growers are still working to recover costs associated with the pandemic, numerous climate disasters, and devastating pests and diseases.
They also continue to be burdened by costs associated with increasing retailer fees, multiple labour and food safety audits, and new requirements to demonstrate sustainability. We fully support a strong integrity regime to ensure our food is safe and sustainably grown and that our workers are being treated fairly; however, it is the layering and often duplication of these audits that are burdensome to growers. Government is adding to the pressure by introducing carbon disincentives and other environmental goals to meet international agreements, without balancing them with adequate and agile funds to support change.
As a result—going back to our survey—73% of our growers have had to delay buying equipment or investing in their operations, including exploring new environmental practices, because they simply can't afford to invest.
Furthermore, produce growers are very susceptible to production risks, which can be extremely high due to the volatility of prices, high dependence on labour and the perishability of produce. Quality loss can have a significant impact on the price the producer receives. I'm sure many of you saw the CBC article last month about one of our growers, Richard Melvin of Nova Scotia, who reported that 40% of his 36 hectares of cauliflower gets ploughed back into the ground each year. Like many growers, they can't afford to harvest, box and transport produce that isn't being purchased, especially for vegetables like cauliflower, which can spoil in two weeks.
Unfortunately, AgriStability and AgriInsurance, the two main tenants of the business risk management program, do not account for significant product quality variability. Therefore, most of our growers do not fit into either program, leaving a large number of them without an adequate safety net.
On the one hand, high prices at the grocery level are limiting consumers' access to healthy food. On the other, growers unable to cover production costs with the prices they obtain from their buyers are faced with the decision of whether or not to continue in the struggle to provide domestically produced fruits and vegetables. We cannot continue to take for granted the importance of having a strong domestic supply of healthy and nutritious fruits and vegetables.
Canada's fruit and vegetable growers believe in the need for sustainable agriculture—socially, environmentally and economically. Food production is an essential sector. Fundamentally, it should be considered a public good. Ensuring that risks, costs and fair earnings are spread throughout the supply chain is critical. A strong grocery sector code of conduct is a step in that direction. Government must look holistically at all policies through a food and agriculture lens to avoid unintended impacts. We also need stronger risk management supports for the horticulture sector.
Our sector has proven its resilience time and again. We firmly believe that given due recognition and adequate supports, our growers will be able to balance the bottom line with their ability to provide safe and nutritious fruits and vegetables to “fill half the plate”.
Once again, we are grateful the agriculture committee is studying food inflation.
We need to act swiftly and with determination to address these challenges to protect not only the economic viability of our fresh produce sector, but also Canada's food security and the long-term health of Canadians.
I look forward to your questions.
:
Thank you very much, Chair, and thank you to the witnesses for being here today.
Ms. Lee, you kind of alluded to this problem, but we're recognizing that our growers are struggling. They're not just struggling; I worry that young growers and young farmers are not going to get in the business of fresh fruit and vegetables. That's something that really contributes to our food sovereignty, our food security and being able to sustain ourselves here in Canada by growing what we need in order for us to feed ourselves.
One thing I see, and from experience, is producers being held hostage by big grocery chains. There are concerns. I know labour costs are up. We have a hard time finding labour, let alone dealing with rising costs. Our input costs are up for fertilizer, transportation and especially shipping. I hear that from growers. Of course, the carbon tax contributes to the increased cost in shipping and transportation, especially in getting product from field to warehouse and from warehouse to a food distribution centre.
Mr. St-Laurent, I have to say thank you for acknowledging and recognizing that without increased prices and paying farmers more, we are not going to actually have profitable farmers and we're not going to see farmers in the business.
By the same token, I've heard you and Loblaw say that you negotiate with farmers and suppliers and that when they ask, you don't always give them what they're asking for. I see that it has been a problem also for farmers because they can't keep bearing these costs without getting some increases from the grocery retailers to be able to cover their costs.
I'm just wondering, Ms. Lee, if you could expand on how a grocery code of conduct would help our growers. I've been a big advocate for that from the beginning, and it's great to see something coming down the pipe on that.
How would a grocery code of conduct help our farmers get paid fairly for their goods?
I also want to thank all the witnesses who are here today.
My first question will be for Mr. St‑Laurent from Sobeys.
Mr. St‑Laurent, I'd like to know what your company generally does when there are forces in operation that cause price increases, when those forces are not necessarily attributable to Sobeys.
The most recent example I could give is California lettuce. In the summer, we can grow our own supply of fruit and vegetables, but in winter we ordinarily have a little more difficulty doing that.
What are you doing to ensure that Canadians do not suffer these repercussions, or suffer them to the least extent possible?
:
Thank you for asking that question.
A lot of initiatives are underway, and some had already started before. I am going to give you an example.
A few years ago, when Toundra Greenhouses in Saint-Félicien started producing cucumbers year-round in a greenhouse, Sobeys committed to buying the entire production.
That is a great help to people to start out in business and get financing, and to strengthen the resilience of the supply chain.
At present, we have a partnership with the company called Winter Farm, for example, for winter strawberries. We provide do a lot to encourage controlled environment vertical farming, to reduce our dependence on California and Mexico, in particular. We have a long way to go, but we are giving it a lot of support.
During the pandemic, we had serious concerns about the border, and that must not happen again. We are therefore accelerating our investments and our partnerships with various businesses in order to develop vertical or controlled environment agriculture.
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I want to come back to Mr. Graydon, who spoke generally about the proposals from association members.
I don't want to question the companies specifically, but obviously there is a trust problem between consumers and companies, be they supermarkets or other companies.
What can be done to restore consumers' trust and guarantee that there is no "greedflation" going on, knowing full well that all consumers have read the news about bread price fixing?
:
Yes. I think trust is a very important component. As an industry, this isn't something that is fixed by the manufacturers or the retailers exclusively; this is an opportunity for us to collectively put some energy behind it.
Again, the grocery code of conduct is a big step forward. It shows the unification of the industry with regard to fair practice, transparency and fair dealing. I think it starts to signal to the consumers that the industry is intent on working to try to drive forward very succinctly a change in perception.
We are challenged a bit as we speak, with systemic global and geopolitical issues putting a lot of pressure on our business. I believe these too shall pass. I think as we continue to work as an industry to find solutions, versus pointing fingers at each other, we will start to see an element of trust start to reintegrate back into our industry.
Thanks to the witnesses for being with us. We appreciate your collaboration. Obviously, we are looking for information more than anything else.
My first question is for Mr. St‑Laurent.
Mr. St‑Laurent, thank you for your clear presentation and your clear figures.
I would like to be sure I understood you correctly. When you talk about a 2.5 to 2.6% margin, you are talking about the grocery sector only. Is that correct?
:
I can tell you that local products have a place on our shelves.
Our business model is the same for all our franchisees from one end of the country to the other. They are people who are involved in their communities. They give space to those products because consumers want them. There is no objective other than that: consumers demand local products.
I don't have information to show that it is not profitable for vegetable producers. We negotiate with them and we offer them space on our shelves.
Our merchants do the same thing directly with them, without involving our company in most cases. Obviously, the big producers that go through our warehouses go through us, because of the costs associated with the logistics. It is all done contractually, by mutual agreement.
We never have enough local products. Even though we prefer to have products from Canada, it is unfortunately the case, even in season, that we have to get our supply from other countries. That is not what we prefer. Consumers prefer fresh local products.
To my knowledge, these are agreements negotiated contractually. We don't force anyone to sell to us at a loss. That is not at all a part of our culture.
:
It doesn't involve the same range of products.
In a grocery store, there are between 25,000 and 30,000 products. I don't think that is the case in every restaurant.
As well, each product is different. I can find you 25 different cost prices for chicken breasts. Agricultural producers in that field are well aware that there are different qualities and different processes. Sometimes people think it is the same product, when it is not the same.
Personally, in fact, I tend to hear the opposite. As a consumer, at least, I find that my restaurant bill is climbing faster than my grocery bill. That is a personal comment, however.
:
Thank you very much, Mr. Chair, and thank you to all of our witnesses for appearing today.
I'd like to start with you, Mr. St-Laurent.
I was looking through Empire's publicly available records. In the last prepandemic year, 2019, your company announced net profits of $387.3 million. In 2021, that jumped up quite significantly to $701.5 million. This year, it's projected to be $745.8 million. With all of the pressures of the supply chain, the increased costs, your company has still managed to approximately double its net profits.
You did say in your opening statement that your company is working on all available ways to address cost issues. I'm just trying to fit that statement within the context of your net profits going up by this considerable margin. Are you really trying to use all available ways? If your net profits are going up in such a significant way, is there not a way to redirect those profits to try to ease some of the pain that so many consumers are feeling right now?
:
If I go back, our margins were even lower in 2017. The company was having serious problems.
Then we announced a fairly major restructuring project called Sunrise. We made the announcement publicly. That three-year program, from 2017 to 2020, enabled us to start over with profitability, but at a level that was still lower than our peers'. If we compare ourselves with our main competitors, our 2.5% to 2.6% margin is still lower than theirs.
In addition, over the last two quarters—I think we really reached the peak of inflation in the last six months—our net profit margins have not risen. So we have to distinguish between a corporate restructuring activity that started in 2017 and the situation in the last two quarters. It shows that we are not profiting from inflation; quite the contrary. Regardless of inflation, even at 10% or 11%, our sales were flat over the last two quarters. We are not making more sales because of inflation. Our margins and our sales are stable. Those figures appear in our quarterly reports.
I made a statement about giving the customer value. I said earlier that there were between 20,000 and 25,000 products in the store. That is the best example I can give you: a private label as opposed to a national brand. The private label will cost between 10% and 20% less than a national brand. Our job is to promote them. That is an easy way for customers to mitigate the effect of inflation on their budget. That is one example, but there are others. I could spend all afternoon telling you about them.
:
Thank you. I'm sorry for giving you the signal. I want to get another question in.
We noticed that in 2015, the United States had the Congressional Research Service do studies into the relationships in retail prices. In particular, they looked at patterns of consumer behaviour. They noticed that consumers, when they're presented with two identical products at two different retailers, will, in theory, choose the one that's offered at a lower price. However, the evidence shows that they will continue to purchase products at higher prices from a preferred retailer due to constraints like time savings or convenience. They will also accept higher retail prices if there's inconvenience associated with travelling to different stores.
What I want to ask you is whether your company takes advantage of those well-documented consumer behaviours. Knowing that when a consumer is in one of your stores, they're more likely to stay there rather than suffer the inconvenience of travelling elsewhere, has your company ever taken advantage of those patterns of consumer behaviour to benefit from higher prices?
:
The factors you are talking about relate to customers' purchasing preferences.
Price is a very important criterion for consumers. However, what that study shows is that consumers place value on other factors, such as customer service, the variety of products, and proximity to their home. Consumers make choices based on their preferences. Everyone around the table here makes different choices based on their preferences. That is what the study showed.
Historically, and for a host of reasons, we are more concentrated in what are called full service stores. There are butchers, cashiers, packers, and so on. Obviously, that means that our payroll on sales, as a percentage of sales, is probably double what it is for a discount store.
Some people want to get customer service when they go to a store, and I am one of those people. I also want variety, choice.
I don't judge other types of consumers. We also have discount stores to meet those needs. Variety is more limited there, prices are lower, customer service is different.
The chains chosen are different, and the study you are referring to clearly shows that each consumer chooses their supermarket based on their personal criteria.
I want to thank the witnesses. We appreciate your time and your testimony in this important conversation, because what we're talking about is food, and that is a fundamental need. Households have less flexibility to reduce their spending in this area compared to others.
I will begin my questioning with Empire Company.
Mr. St-Laurent, we appreciate your being here. Just for our listeners, Empire owns supermarkets, convenience stores and drug stores, including Sobeys, IGA, Safeway, Farm Boy, Foodland and FreshCo.
To go back to history, in 2014 the Competition Bureau began an investigation that Loblaw had abused a dominant position within the grocery sector by adopting unfair business practices with suppliers.
Back in 2017, the Competition Bureau executed a search warrant to investigate charges that five Canadian grocery chains, including yours, had conspired with two bread producers to fix prices on bread sold in stores between 2001 and 2015.
In 2020, the House of Commons and Standing Committee on Industry and Technology had meetings to investigate allegations that the larger grocers had coordinated to end bonus payments for frontline staff who worked in the stores in those first few months of the pandemic, and now we hear the Competition Bureau is looking to further investigate.
Given this history, this track record, in conjunction with the fact that Canada's three biggest grocery chains have all posted these profit increases much higher than the rates of the wages of workers, one can see why the perception exists among Canadians that these conversations we're having are necessary, yet Mr. Michael Medline, the CEO of Empire Co. Ltd., said that public criticisms of grocer profits were “reckless and incendiary attacks”.
Do you support that opinion? What measures do you think are necessary to show this change in perception and to show Canadians more transparency from your company and the grocery industry as a whole?
:
I'm going to try to answer all your questions.
First, Empire never engaged in bread price fixing. I want to be clear about that. We opened our books, and investigations were done. To my knowledge, there was never any price fixing. We do not talk to our competitors about retail prices because the competition is too strong.
Second, as we said earlier, our initiatives to support the adoption of a code of conduct might result in more transparency in society. The goal of the code of conduct is not just about transparency, it is also about helping all actors in the supply chain. Canada is a very big country to cover, in terms of distribution, particularly with a population per square kilometre that is lower than other countries.
It is really very important to create an environment in which there is predictability. I think Mr. Charlebois also said that earlier, and he is entirely correct: we need to put a code of conduct in place that would govern practices. That would help processors and farmers plan budgets and program investments, in order to have a much more resilient and better coordinated supply chain in the future. It would mean having fewer surprises, and also fewer nasty surprises.
The cost of goods is extremely high. Labour is increasingly scarce, and this puts enormous pressure on all businesses, be they farmers, processors or retailers. As I said before, we have to encourage technological innovation.
We have to invest in everything we call "productivity" in a country as big as ours, particularly when it comes to the cost of the energy for supplying many small communities in Canada, where Empire is present, with food. We don't do business only in the major urban centres, where the cost of delivery is low. Supporting all that would probably be the priority.
Ms. Lee, I want to raise this question with you.
In Australia—I have in-laws in Australia—it's dominated by two big companies, Woolworths and Coles. The farmers there right now are in a total uproar, accusing those two companies of massively inflating the costs of fruits and vegetables while they themselves are not getting....
Can you just quickly...? Have you been shocked at times when you've seen the wholesale price that farmers sell for, compared to the price of the very same product that you see on grocery store shelves?
Mr. Chair, in my final minute, I actually want to raise a point of order.
In the first panel, I asked Loblaw why Mr. Weston has not appeared as a witness. In our witness list, we specifically named Galen Weston Jr., Michael Medline and Eric La Flèche, the heads of all those individual companies. We have since received correspondence saying that the invitation that was sent out was sent out to Loblaw as a company.
I just want some clarification from you, Mr. Chair. Was the invitation sent out to Loblaw as a company, or was it respecting our request for an individual person? I need clarity on this, because if in fact it went to the company, I would like to know if this committee is going to now submit an invitation to Mr. Weston personally, as was requested in my top witness list.
Colleagues, that is time.
I would like to thank our witnesses who appeared here today: Mr. Graydon, Mr. St-Laurent and Ms. Lee. We'll let you guys enjoy.
We will have before our committee tomorrow on Wednesday, December 7, for estimates.
Thank you. The meeting is adjourned.