CHPC Committee Report
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APPENDIX C: MEDIA CONCENTRATION IN CANADAThe CMCRP assesses media concentration in Canada using three tools: concentration ratios, the Herfindahl-Hirschman Index (HHI)[1] and the Noam Index. In summary, an HHI below 1,500 indicates that the media industry is unconcentrated, while an HHI of 2,500 indicates that the industry is highly concentrated This table shows moderate concentration for newspapers and cable/satellite/IPTV television. The level of concentration for television is quite high overall, especially for pay and specialty TV. In the highly concentrated column are broadcast TV, pay TV, online advertising, mobile wireless services, search engines, mobile operating systems, desktop operating systems, and smart phone operating systems. Concentration Rankings on the Basis of HHI Scores, 2015
Source: Canadian Media Concentration Research Project, Media and Internet Concentration in Canada Report, 1984-2015, November 2016, p. 43. [1] The Herfindahl-Hirschman method squares and sums the market share of each firm to arrive at a total. If there are 100 firms with a 1% market share each, then markets are highly competitive, while a monopoly exists when one firm has 100% market share. See the methodology used by the CMCRP. |